Brown-Forman has developed Jack Daniel’s Tennessee Travelers, especially for global travel retail, and is launching exclusively with Gebr. Heinemann. Brown-Forman…
Brown-Forman has developed Jack Daniel’s Tennessee Travelers, especially for global travel retail, and is launching exclusively with Gebr. Heinemann.
Brown-Forman has developed Jack Daniel’s Tennessee Travelers, especially for global travel retail, and is launching exclusively with Gebr. Heinemann. This unique series has been created for whiskey drinkers who are searching for adventures in flavour, as well as on their travels.
Tennessee Travelers ‘Sweet and Oaky’ showcases the flavours of caramel, vanilla and toasted oak that come from hand-crafted barrels, while Tennessee Travelers ‘Bold and Spicy’ heroes the world of flavour derived from the grains, with notes of caramel, dry baking spices and a peppery finish.
“The demands of home life and the operations of his distillery never allowed Mr. Jack to venture far from Lynchburg, Tennessee but he did have wide-ranging aspirations for his whiskey and a deep curiosity about other parts of the world,” explained Chris Fletcher, Jack Daniel’s Master Distiller. “He attempted to satisfy both by visiting the 1904 World’s Fair in St. Louis where he entered his whiskey in its first international competition. He walked away with a Gold Medal and a confirmation that there was a thirst for his whiskey beyond the boundaries of its distribution. We feel that Tennessee Travelers pays homage to Mr. Jack’s insight and his desire for people across the globe to enjoy his whiskey. I am humbled to have played a part in its creation.”
Aude Bourdier, VP Managing Director for Global Travel Retail at Brown-Forman, noted that Tennessee Travelers is a Gebr. Heinemann exclusive and will begin appearing on the shelves of their shops around the world this autumn. “Our experience shows that innovation from Jack Daniel’s, being such an authentic and successful brand with a loyal following, is always highly anticipated. We feel that Tennessee Travelers, given its true exclusivity, story and authentic craftsmanship, will have a special resonance with the global traveller and will offer spirits consumers around the globe a new flavour journey to discover, as the world starts to open up again.”
Ruediger Stelkens, Director Purchasing Liquor, Tobacco and Confectionery at Gebr. Heinemann, commented: “We are pleased to be the first partner to launch Jack Daniel’s Tennessee Travelers in travel retail. At Gebr. Heinemann we always strive to offer our customers superior shopping experiences and premium, exclusive products that they can only find in our stores. Tennessee Travelers represents a perfect fit for travel retail as it is appealing to whiskey lovers and passionate travellers alike, thus attracting existing spirits fans but also enticing new shoppers to explore the category.”
Tennessee Travelers RRP: €29.90/50cl.
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