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N°5: 100 years of celebrity

N°5: 100 years of celebrity

In 1921, N°5 came into the world. It was the first fragrance created by visionary fashion designer Gabrielle Chanel, who…

In 1921, N°5 came into the world. It was the first fragrance created by visionary fashion designer Gabrielle Chanel, who was also the first designer to launch a fragrance under her own name.

Her intention was to liberate femininity from its olfactory constraints in the same way that she used her creations to free minds and assert a new style. During this era, the fragrances on the market generally limited women to the scent of a single flower. Breaking with the traditions, the abstract scent trail of N°5 is a reflection of Gabrielle Chanel’s personality. Since its creation, N°5 has been to CHANEL what grammar is to language, determining the style of all other CHANEL fragrances. A manifesto that declares the absolute freedom of both creator and creation, which remains the driving force and the soul of the House.

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