Rituals is revealing this year how it is not simply a beauty brand, but one that is versatile for home,…
Rituals is revealing this year how it is not simply a beauty brand, but one that is versatile for home, for life and for wellbeing of both people and planet.
“Rituals is much larger and more surprising than ever. Larger in terms of footprint and surprising in terms of breadth of product than most people would think,” said Melvin Broekaart, Director of Global Travel Retail, Rituals. “I think we are very much known, but we are very much grown. I have been in the industry for 15 years, I’m Dutch and I thought I knew Rituals really well, but really the sheer size of the novelties and the focus on sustainability really surprised me in a very positive way.”
Rituals Marketing Specialist Travel Retail Lara Galka added: “The focus on the booth is on the home collection. Home will always be very important for us at Rituals and we have seen growth during the pandemic because people stayed at home and they really invested in products that made their home more cosy.”
“We are the first luxury brand that combines home and body,” said Broekaart.
Galka revealed: “We want to be seen more as a wellbeing company. We have the sleep and relax shelves with sleep serums that are infused with lavender and have ingredients that help people sleep better.”
“People are really looking for products that will help them to relax,” Galka pointed out, adding: “Self care and sustainability is important to the brand.”
Riviera Village RC4
