Puressentiel has launched a new activation in travel retail that shows people the attributes of its products in a simple…
Puressentiel has launched a new activation in travel retail that shows people the attributes of its products in a simple way.
“We are a natural skincare brand and that is quite complex for the consumer, so we try to simplify as much as we can. We have used five key words that are based on the travellers’ needs,” said Mathieu Vatart, GTR Director at Puressentiel, explaining that this is what is set to help with conversion while people are shopping in airports.
“We provide products for daily health and beauty and wellness,” reminded Isaure de la Bourdonnaye, Marketing Manager for Puressentiel, adding: “All of our products are based on essential oils” and, during the pandemic, people “were looking for products like this”.
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