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Bardinet – now brewing coffee liqueur aimed at a lower age demographic

Bardinet – now brewing coffee liqueur aimed at a lower age demographic

Coffee lovers are younger and younger and – according to Laure Habbouse, Bardinet International Brands Manager – there’s a really…

Coffee lovers are younger and younger and – according to Laure Habbouse, Bardinet International Brands Manager – there’s a really good opportunity for coffee liqueur in the market, hence Bardinet Coffee – “a marriage of smooth brandy with Arabica, and bitter Robusta coffees, resulting in a taste that is well balanced, and not sweet.”

The products come at a time when Bardinet has modernised the brand – “it reinforces our French heritage, and firmly puts the brand in French territory – for both our traditional brandy VSOP and XO, and also Bardinet Single Distillery, Pot Still.” Habbouse says Bardinet Single Distillery is a fine brandy “very close to Cognac – we are really hopeful to see more cocktail usage of Bardinet – brandy is after all the original and traditional base of cocktail-making.”

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