Jack Daniel’s manufacturer Brown-Forman has unveiled its global sustainability strategy for the next 25 years. By 2045, all Brown-Forman manufacturing…
Jack Daniel’s manufacturer Brown-Forman has unveiled its global sustainability strategy for the next 25 years.
By 2045, all Brown-Forman manufacturing facilities and supply chains worldwide are expected to achieve the goal of net-zero greenhouse gas emissions. The sustainability strategy is divided into four areas: complementing climate, the commitment to water stewardship, circular economy and supply chain will be expanded to include packaging, agriculture and forestry. The targets will be implemented in five-year steps.
Considering the environmental impact of travel, Brown-Forman’s Global Travel Retail (GTR) team has developed specific commitments to further Brown-Forman’s corporate sustainability goals and counteract the environmental impact from travel. With this in mind, the newly-developed GTR goals focus on Brown-Forman’s commitments around sustainable packaging and circular lifestyle. These goals have been developed with the various nuances of the travel sector and the challenges brought on by the global pandemic in mind.
Alex Alvarez, Chief Production and Sustainability officer, said: “These commitments set us on a path that tangibly demonstrate to our consumers and partners that the brands they know and love are also committed to protecting the environment on which we depend. We look forward to working with our GTR partners to meet these sustainability commitments.”
Brown-Forman Global Travel Retail environmental sustainability commitments
- 100% carbon neutral team travel by 2022
- Remove 100% of single use plastic from promotions by 2023
- Reduce 50% of gift packaging by 2027
- 100% of promotional and merchandising pieces to be designed and built with environmentally-sustainable materials and circular lifecycle at the heart by 2030
- 100% of primary packaging to be recyclable or reusable by 2030
Regarding the release of the GTR specific goals, Aude Bourdier, the VP Managing Director for Global Travel Retail and Emerging Marketing, said: “Sustainability is a huge challenge that the entire GTR industry must face and answer collectively. We all have a role to play and are committed to doing our share as representatives of the travel retail sector at Brown-Forman.”
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