“The really new thing we have brought to TFWA World Exhibition & Conference is the introduction of our “Tasty Pieces”…
“The really new thing we have brought to TFWA World Exhibition & Conference is the introduction of our “Tasty Pieces” range which marks a conscious move into informal and self-gifting/consumption,” says Aisling Walsh, Marketing Director of Butlers Chocolates.
“We have done a lot of testing in the domestic market where these are doing very well, but exhibiting Tasty Pieces in Cannes is really the very first chance to really showcase them to the travel retail market; this is, after all, the reset event – and advent – for the whole industry.”
Besides these latest innovations, Walsh says the hallmark Butlers Chocolates range, especially the twist strap boxes “remain a very popular staple in the channel.”
Green Village H50
