Bardinet has revealed a new look, showcasing the craft and passion behind its finest brandy. With a distinctive new bottle…
Bardinet has revealed a new look, showcasing the craft and passion behind its finest brandy.
With a distinctive new bottle shape, enhanced label design and a new advertising campaign featuring the tagline ‘Crafted with French Passion’, the brand brings to life the expertise, tradition and people which ensure its rounded, balanced taste.
Expertly aged and blended at the House’s Domaine de Fleurenne estate near Bordeaux, Bardinet’s two brandies, Bardinet VSOP and Bardinet XO, are perfect for drinking in cocktails and on their own.
Reflecting Bardinet’s quality, heritage and expert craft, the brand’s packaging updates bring a more premium, contemporary feel. They include:
- Distinctive new bottle shape shared by VSOP and XO. Accompanied by bolder branding, consistent across the two brandies, it demonstrates more clearly their shared identity.
- Celebration of Bardinet’s French heritage, with design elements including the House’s founding date, Paul Bardinet’s signature and traditional eagle emblem.
- Emphasis on Bardinet’s quality, with an explanation of its authentic brandy-making process, mention of its French roots, and abbreviations VSOP and XO defined in full, to enhance consumer understanding.
“Bardinet brandy is for all to enjoy, whether they are experimenting with brandy in cocktails, or prefer to drink our spirit neat,” said Marion Divaret, International Brand Manager, Bardinet. “By updating our packaging and launching our striking new advertising campaign, we invite everyone to explore the rounded, balanced taste of Bardinet brandy, which we have been crafting with passion for more than a century.”
New flavour sensation: Bardinet Coffee
Bardinet is introducing the newest arrival to its range, Bardinet Coffee, a marriage of smooth Bardinet brandy and heady coffee. The first product in the new Bardinet Flavours stable, Bardinet Coffee embraces the rise of coffee culture and brings craft distilling to the mix. The result is an innovative new product with cross-generational appeal.
“We saw an opportunity to create a delicious spirit that caters to the growing love of coffee-flavoured items,” said Léna Rusek, International Brand Manager. “Coffee and brandy have long been a match made in heaven, and a favourite partnership when creating coffee drinks. This new offering adds another dimension to that flavour combination. It’s a contemporary product that also stays true to Bardinet’s French heritage and passion. We think consumers will love it.”
Bardinet’s Master Blender chose the natural flavours of fruity Arabica and bitter Robusta coffee for the project to produce a truly aromatic blend. When combined with the candied dried-fruit notes of aged Bardinet brandy, the result is deep, smooth and mellow but with a pleasing sweetness. It’s perfect enjoyed simply over ice, in long drinks, or as a partner for mixing in a variety of cocktails.
Tasting notes
Delicious dried fruit notes mix with deep coffee undertones to create a bittersweet harmony. With a rich, dark amber hue, there’s an element of high-shine, reminiscent of a strong Italian espresso.
Nose: Roasted coffee notes.
Taste: A harmonious blend of sweet fruits and punchy bitter coffee.
Finish: Hints of prune build to a rich coffee finale.
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