Following the COVID-19 crisis that has heavily impacted the travel retail community, Ferrero has carefully analysed its portfolio and proposed…
Following the COVID-19 crisis that has heavily impacted the travel retail community, Ferrero has carefully analysed its portfolio and proposed an assortment that is in sync with the need states of today’s shopper.
“This year we are excited to announce the launch of the new Ferrero Rocher Tablets, that offers a new taste experience inspired by one of our most iconic brands which is loved all over the world,” Sergio Salvagno, General Manager Travel Market, explained in the TFWA World Exhibition & Conference yesterday. “A different chocolate shape but one that remains faithful to what Ferrero Rocher lovers expect and a multi-sensorial taste experience that brings a special moment of pleasure. We have achieved this remarkable result thanks to our constant focus on product innovation and the passion for quality that has always distinguished us.”
The launch of Ferrero Rocher Tablets into the fast-growing premium chocolate tablet category will reinforce Ferrero’s competitive position within the premium chocolate market.
The three flavours are available in an exclusive travel retail multipack format for travellers containing 3 x 90g tablets.
Ferrero entered an exclusive partnership with Lagardère to pre-launch this novelty at their retail outlets from September 2021.
Ferrero will continue to closely study the evolving shopper behaviours and trends to be prepared for the future.
Bay Village Bay 8
