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Looking to the future

Looking to the future

Black Up is previewing the launch of its concealers, fragrance and bronzing gift set with magnetic eyelashes in Cannes. “This…

Black Up is previewing the launch of its concealers, fragrance and bronzing gift set with magnetic eyelashes in Cannes.

“This year we are going to stabilise. We are going to be growing, let’s say, +5%, so we are not moving due to a lot of locations having issues and restrictions, especially Africa and all of the islands in the Caribbean too,” said Black Up CEO Lionel Durand.

“We have a meeting with Macys in the US and we are doing that online, but online meetings never replace the quality of a real meeting,” he insisted.

We are focusing on concealers this year and these products will be launched in February. It will be very successful. We are now also launching a new perfume in January. Also, we have a set with magnetic fake eyelashes. We have good hopes for next year and look forward to 2022,” Durand added.

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