One thing that sets Mazaya apart is the premium ingredients used in its blends. Mazaya only uses single-origin French tobacco…
One thing that sets Mazaya apart is the premium ingredients used in its blends. Mazaya only uses single-origin French tobacco leaves with pure honey and high-quality glycerine.
French tobacco leaves have a high absorption quality that allows the flavour to last longer. Mazaya strictly uses food-grade flavours, and its molasses have the perfect balance of tobacco strength and flavour intensity, taking the shisha smoking experience to the next level.
The wide range of flavours caters to different tastes with a strong distribution established worldwide. Mazaya’s portfolio comprises over 150 flavours and its products are currently listed in 50 countries worldwide and 25 duty free shops.
Mazaya eagerly anticipates returning to TFWA World Exhibition & Conference, and looks forward to understanding from buyers and operators the changes they are anticipating in their markets to be better prepared for the future. Cannes will also give Mazaya the opportunity to go through its portfolio at each location, explore untapped opportunities across the travel retail channel, and optimise its strategy to suit each market.
Shisha molasses an additional revenue stream
With shisha smoking growing in popularity all over the world, Mazaya believes shisha molasses can add a lot of value to the tobacco category.
Throughout the locations where it is listed, Mazaya has succeeded in growing the shopper’s basket size and proved to be an important revenue stream for duty free retailers and operators.
The portfolio strategically offers three pack sizes; the 250gr. pack suitable for those who are new to shisha smoking, the 500gr. which is the selling unit at duty free shops as it comprises 10 individual 50gr. packs, and the 1,000gr. pack that performs exceptionally well wherever listed as it is a more economical option for the frequent smokers.
Mazaya’s key strengths
Mazaya strives to differentiate itself through a premium shopper experience. From outstanding on-ground activations and highly trained brand ambassadors ready to assist every query, modern retail furniture with optimised product display, to attractive deals and catchy glass shisha GWPs, Mazaya stands by its operators, suppliers and end users.
Mazaya is very positive that passenger flow in the greater Middle East region will continue to rise next year. Dubai is gearing up to receive an influx of tourists to the highly anticipated EXPO, which will take place from October to March. Saudi Arabia is heavily marketing its Vision 2030 with plans to position the Kingdom as an international tourism and business hub, and Qatar has positioned Doha as a key transit point for international air travel.
Mazaya believes that being true to its brand identity and maintaining close collaboration and ongoing partnership with duty free operators, while optimising and fine-tuning its business strategy to accommodate changes in each market, will certainly keep moving forward.
Harbour Village BANG
