Nestlé International Travel Retail has drawn up its 2022 plans with delighting consumers and focusing on fundamentals central to the…
Nestlé International Travel Retail has drawn up its 2022 plans with delighting consumers and focusing on fundamentals central to the recovery.
In travel retail, Nestlé ITR has identified three fundamental routes to delighting its customers:
- Growing trusted brands – driving premiumisation, introducing relevant and exclusive new products.
- Lead with regeneration – through the Nestlé Cocoa Plan and the Nescafé Plans, introduction of 100% recyclable or reusable packaging by 2025, and reduction of greenhouse emissions towards the goal of Net Zero.
- Engaging consumers – through enhanced instore activations and digital content.
The above routes are reinforced and made possible – and viable – through a supporting focus on fundamentals:
- Ensuring supply
- Executing the right range for the right location
- Making financially prudent investment
Core global confectionery brands KITKAT, SMARTIES and NESTLÉ SWISS continue to underpin this strategy, along with regional emphasis for AFTER EIGHT. In the non-confectionery offer, the spotlight on NESCAFÉ will continue, following impressive growth in the last two years (despite COVID challenges), and new emphasis will be placed on premium infant formula range illuma and milk powder Nido, highlighting NITR’s commitment to growing the wider food category.
Continuing to drive premiumisation, exclusivity and value, the KITKAT Senses Tablets will be joined by a new Roasted Almond variety from May 2022, offering 10 fingers of the classic crispy wafer, enrobed in smooth milk chocolate and crunchy roasted almond pieces. Also being introduced are new flavours for KITKAT Pops, targeted specifically at non-airport channels: Hazelnut & Cocoa Nibs and Peanut Corn. These two new nibbling innovations strengthen the core range with unusual flavours that bring further differentiation to the GTR sector. Both are exclusive to GTR.
This year SMARTIES became the first global confectionery brand to switch to recyclable paper packaging. Building on its principals of ‘Learn Through Play’, the SMARTIES sustainable range will be joined by a new GTR exclusive Activity Kit featuring a fun-filled book of puzzles, stickers and activities, eight coloured pencils and a delicious multipack of four SMARTIES Hexatubes. All this comes stored in a reusable colourful branded tin.
An optimised portfolio focuses on tablets for the 100% travel retail exclusive NESTLÉ SWISS brand. With a greater emphasis on the popular and highly indulgent 170g tablets, as well as 300g tablets and chunks bags, NESTLÉ SWISS targets consumers looking to purchase this authentically Swiss premium chocolate.
Fresh, innovative ideas are vital for travel retail and, capitalising on the growing popularity of cocktails, NITR is introducing a new Mojito & Mint limited-edition flavour for AFTER EIGHT. Designed to appeal to younger adults, this product builds a new audience for this post-dinner favourite, AFTER EIGHT Mojito & Mint offers a sophisticated and indulgent treat for travellers.
Riviera Village RE7-HS3
