Nuxe sees potential for organic products and novelties and will focus on these details for 2022. Nuxe Export And Global…
Nuxe sees potential for organic products and novelties and will focus on these details for 2022.
Nuxe Export And Global Travel Director Marion Bruimaud said: “We want to focus on our novelties that we launched in 2021 into local markets like our super serum. We launched in 2021 into all local markets and we have decided to postpone it to 2022 for travel retail.”
“It has been a big launch for us worldwide, especially across Europe, but also the Middle East and it will be a big launch for travel retail in 2022,” she explained.
“Afterwards, in 2022, we are happy to launch innovations like super serum and we also launched our dry oil and we reproduced it as organic. It is our bestselling item as organic and then we also launched a new organic range and we will roll it out into some key duty free shops when it makes sense,” said Bruimaud.
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