Ricola has introduced two new travel retail exclusives at TFWA World Exhibition & Conference – Ricola Original and LemonMint –…
Ricola has introduced two new travel retail exclusives at TFWA World Exhibition & Conference – Ricola Original and LemonMint – both in smaller, 90g packaging (unlike much of the Ricola range, both new packs are ‘with sugar’ flavours).
“These exclusive packs, especially their pocket size, are obviously aimed at driving those centrally-important impulse sales, but while these purchases are significant to Ricola, huge global positioning benefits are also derived from our presence in the travel retail channel,” says Andreas Reckart, Head of Middle East & Travel Retail.
Mediterranean Village N9
