The new Irish whiskey expression will be exclusively available at The Loop, Dublin Airport for six months. William Grant &…
The new Irish whiskey expression will be exclusively available at The Loop, Dublin Airport for six months.
William Grant & Sons is launching an exciting new limited-edition, travel retail exclusive expression from Tullamore D.E.W., its world-famous Irish whiskey brand. The very best of Irish single malt whiskey collides with the finest Bordeaux red wine casks to bring you Tullamore D.E.W. Rouge. Making its global travel retail debut at The Loop, Dublin Airport on 1 October 2021, this 13-year-old Irish Single malt whiskey is finished in French Bordeaux Red Wine casks and is the perfect drop for whiskey explorers and red wine connoisseurs alike.
Tullamore D.E.W. Rouge is a union of Ireland’s whiskey-making excellence and France’s unrivalled wine traditions, which has resulted in the creation of a smooth and approachable Irish whiskey with the fruity aromas and full body of a Bordeaux red wine.
Tullamore D.E.W. Rouge (RRP €58) will be sold exclusively as part of The Irish Whiskey Collection at The Loop, Dublin airport for six months, with the wider global travel retail roll-out planned for April 2022.
“The launch of Tullamore D.E.W. Rouge is a very exciting development for the brand and underlines our commitment to releasing unique and interesting exclusives into the travel retail space,” said David Wilson, Managing Director for GTR at William Grant & Sons. “We are delighted to launch this liquid exclusively with Dublin Airport in the brand’s home country and we look forward to the wider availability of Tullamore D.E.W. Rouge in global travel retail next year.”
John Quinn, Tullamore D.E.W. Global Brand Ambassador, said: “After maturing the single malt whiskey in Bourbon casks for 13 years, it is carefully finished in ex-Pomerol casks, a renowned red wine from the Bordeaux region of France. It gives incredible fruity aromas and full body – with deep and luscious notes of ripe grape and soft tannin spice.”
Tracey Jordan, Alcohol & Tobacco Buyer, ARI Ireland, said: “We are delighted to secure exclusivity for Tullamore D.E.W Rouge and add it to our ever-expanding multi-award-winning ‘Irish Whiskey Collection’ at The Loop, Dublin Airport. We look forward to welcoming our customers to taste this splendid whiskey and we are delighted to give them the opportunity to purchase this special release within travel retail.”
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