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Looking forward to seeing you at the TFWA in Singapore (Booth 2-H6) TRAVEL WITH NATURE RZ_1_linv_Ricola_Travel_with_Natue_Inserat_92mm_132mm.indd 1 08.05.24 14:54 BOOTH 2-F28 D I S COV E R OUR Exceptional Gifts Jägerme i s ter i nt roduces premi um, sma l l - batch tequ i l a Teremana i nto g l oba l t rave l re ta i l C o-owner and exclusive distribution partner Jägermeister is introducing the premium, small-batch tequila Teremana into global travel retail. Founded by Dwayne ‘The Rock’ Johnson, Teremana is launching in numerous major international airports around the world, initiating the internationalisation of Teremana. All three expressions are available: Blanco, Reposado, and Añejo 1L ABV 40%. Three years after its debut, Teremana became the fastest premium spirits brand in 2023 to sell one million nine-litre cases within a 12-month period in the US. The handcrafted, small-batch tequila is made at Destilería Teremana de Agave (NOM 1613) in the Jalisco Highlands of Mexico from fully mature, naturally sweet agave, which are slow roasted in small traditional brick ovens and distilled in handmade copper pot stills. The name Teremana loosely translates to spirit of the earth from the Latin word terra or earth and the Polynesian word Mana, a powerful force that inspires us to foster good energy, bring people together, and do the right thing. During 2024, engaging Teremana activations will hit the US, Europe and Asia Pacific to inspire, educate and transform consumers into passionate advocates. Introducing its ‘Share the Mana’ campaign, Jägermeister is working in collaboration with global travel retail partners to bring Teremana to life through unique experiences, showcasing its provenance and craft production techniques. An original waxwork figure of Dwayne Johnson fromMadame Tussauds is on tour, making surprise appearances at selected airports. In addition, the engaging displays also feature large blue agave plants in terracotta pots, a copper bar reminiscent of the copper pot stills used to make Teremana, and digital videos which share the brand story. Basement 2/2-F2 Monday 1 3 May 2024 29 T F W A D A I L Y