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V I S I T U S AT S TA N D M 3 B A S EME N T 2 Ritter Sport’s focus on sustainability and exclusivity G erman chocolate specialist Ritter Sport returns to TFWA Asia Pacific Exhibition & Conference with colourful new products, a ‘feel-good’ stand and a new activation strategy to share with travel retail industry partners. This year Ritter Sport features a new booth, redesigned to treat visitors to a comfortable, feel-good meeting place more like a living room than an exhibition stand. Here sustainability plays a key role as Ritter Sport’s exhibition furniture has been upcycled, the floor and overall construction can be reused at other trade fairs, with recycled materials used wherever possible. The stand will also be used to introduce a new ‘Greetings from…’ campaign which offers Sense of Place through a destination design on featured products and a strong POS presentation. The activations are the perfect way to feature Ritter Sport’s travel retail exclusive lines, which include the Choco Cubes Fruity Mix Pouch and newcomer Fruity Yogurt Pouch. Choco Cubes’ strong performance in the channel is soon to be buoyed with yogurt and berry-based new varieties, Yogurt, Black Currant Yogurt and Strawberry Yogurt. Targeting both sharing and self-treating, the Ritter Sport Choco Cube chocolates do not contain artificial colouring and flavouring and are presented in a paper-based bag. Choco Cubes feature natural ingredients and cocoa from 100% sustainable, certified cocoa sources. Other travel retail exclusive lines to feature include the 100g Vegan Tower. New flavours, Crunchy Almond and Crispy Cookie, have been added to the 5 x 100g colourful gift box. Basement 2/2-G29