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Workshop : Ch i na Watch Workshop: Decoding Today’s Dwell Time Tuesday 14 May, 08:00-09:00, Begonia Room, Level 3, Marina Bay Sands D riven by its expanding aviation sector and advancement in experiential retail innovation, the China market is poised for growth and transformation. What’s more, China’s contemporary retail has embraced a digital culture opening the market to more competition to capture the attention and loyalty of the Chinese consumer. The workshop will explore where China stands today: the latest airport developments, macro trends shaping the market in downtown duty free, duty paid and new opportunities in Hainan. It will also look at the latest digital trends and consumption behaviour of today’s Chinese travelling consumer. Delegates will hear fromMa Yan, General Manager of Sino-Singapore Chongqing Airport Commercial Management Co. Ltd. (SSCACM); Matt Liao, Senior Vice President of Brand, Marketing and Public Relations for China Duty Free Group; and Keith Chen, Director of Global Travel Retail, Luxury Jewelry, and Fashion Accessories Business Group for Xiaohongshu. The session will be moderated by TFWA’s Chief China Representative Hannah Gao. Wednesday 15 May, 08:00-09:00, Begonia Room, Level 3, Marina Bay Sands I n today’s fast paced and hyper-connected world, the number of different players competing for the travelling consumer’s dwell time is increasing. Through a combination of research and expert insights, the workshop aims to connect the dots and explore internal and external factors influencing customer in-store time, as well as provide actionable insights to all duty free and travel retail stakeholders. The audience will hear from Pi-Insight Managing Director Stephen Hillam on the latest data of Asian shoppers from their Global Shopper Series; and global consulting firm Kearney Senior Partner Siddharth Pathak will present their latest findings on the critical factors that keep customers engaged. From the airport’s perspective, Malaysia Airports Holdings Berhad Senior General Manager of Commercial Services Puan Hani Ezra Hussin will give an update on how concessionaires are elevating their game for a more memorable and fulfilling customer experience. The workshop will be moderated by TFWA Conference Director Michele Miranda. Keith Chen , Director - Global Travel Retail, Luxury Jewelry, and Fashion Accessories Business Group, Xiaohongshu Siddharth Pathak , Senior Partner, Kearney Matt Liao , Senior Vice President, Marketing, Branding and Public Relations, China Duty Free Group Puan Hani Ezra Hussin , Senior General Manager of Commercial Services, Malaysia Airports Holdings Berhad Ma Yan , General Manager, Sino-Singapore Chongqing Airport Commercial Management Co. Ltd. (SSCACM) Stephen Hillam , Managing Director, Pi Insight & Research Ltd Monday 1 3 May 2024 8 T F W A D A I L Y