02_singapore_2024_TUESDAY_ISSUE_WEB

Workshop: ChinaWatch Workshop : Decod i ng Today’s Dwe l l T ime Today, 08:00-09:00, Begonia Room, Level 3, Marina Bay Sands T oday’s China Watch Workshop will explore where China stands today: the latest airport developments, macro trends shaping the market in downtown duty free, duty paid and new opportunities in Hainan. It will also look at the latest digital trends and consumption behaviour of today’s Chinese travelling consumer. Delegates will hear fromMa Yan, General Manager of Sino- Singapore Chongqing Airport Commercial Management Co. Ltd. (SSCACM); Matt Liao, Senior Vice President of Brand, Marketing and Public Relations for China Duty Free Group; and Keith Chen, Director of Global Travel Retail, Luxury Jewelry, and Fashion Accessories Business Group for Xiaohongshu. Here, they each share a preview of their participation. Tomorrow, 08:00-09:00, Begonia Room, Level 3, Marina Bay Sands I n today’s fast paced and hyper-connected world, the number of different players competing for the travelling consumer’s dwell time is increasing. In tomorrow’s Workshop: Decoding Today’s Dwell Time, the audience will hear from Stephen Hillam, Managing Director, Pi Insight & Research Ltd; Siddharth Pathak, Senior Partner, Kearney; and Puan Hani Ezra Hussin, Senior General Manager of Commercial Services, Malaysia Airports Holdings Berhad. Here, they each share a preview of their participation. Ma Yan , General Manager, Sino-Singapore Chongqing Airport Commercial Management Co. Ltd. (SSCACM): “China’s status as the world’s second- largest aviation market underscores its tremendous commercial potential, particularly within its airport sectors. Chinese airports, båuoyed by rapidly increasing passenger traffic and a burgeoning middle class eager for both domestic and international travel, present ripe opportunities for retail growth. Notably, due to stringent regulations on duty free retail and a domestic traffic majority of approximately 90%, duty-paid retail emerges as the principal revenue generator at most Chinese airports. The pre-security areas, capable of expansion, are particularly poised for escalating this duty-paid revenue.” Stephen Hillam, Managing Director, Pi Insight & Research Ltd: “Dwell time is a key aspect and benefit of the airport environment and during the session, we will be exploring key themes including understanding the dwell time opportunity, how to position duty free shopping as a key activity within the dwell time opportunity, and then also how to take advantage of time spent in the duty free store. The dwell time opportunity is significant within the Asia Pacific region and while this offers potential to drive conversion and influence purchase decision-making, we will also be exploring how dwell time can be used to drive lasting impressions among today’s shopper base.” Siddharth Pathak , Senior Partner, Kearney: “To gain a competitive advantage, the travel retail industry will need to capture travellers earlier in their journey, before they even arrive at the airport. While perfect information about the travellers does exist, capturing and leveraging this is complex. Five ecosystem players – airports, retailers, carriers, brands, and digital and media partners – will need to use their collective strengths to bring the best travel retail offering to Asia Pacific travellers.” Puan Hani Ezra Hussin , Senior General Manager of Commercial Services, Malaysia Airports Holdings Berhad: “Internal factors such as store layout and ambiance, strategic product placement, positive staff interactions, and enticing promotions all contribute to prolonging in-store visits and encouraging exploration. Conversely, external factors such as flight timings, passenger demographics, security checks, and the overall airport experience directly impact shopping time and behaviour, ultimately influencing dwell time in duty free stores.” Keith Chen , Director - Global Travel Retail, Luxury Jewelry, and Fashion Accessories Business Group, Xiaohongshu: “In this gathering of the most pioneering thought leaders, through the unique content community ecology and localised fashion perspective, Xiaohongshu and duty free industry executives from all over the world, well-known retailers, luxury brand leaders, marketing consultants, will discuss the high-end development and growth space of luxury brands in the Chinese market. We will also share market trends from an international and industry perspective and explore the possibility of cooperation.” Matt Liao , Senior Vice President, Marketing, Branding and Public Relations, China Duty Free Group: “At the China Watch Workshop, I will engage with participants in exploring new trends in travel retail consumption. We will focus on three key areas: a more relaxed environment, China Duty Free Group’s stable development and strong confidence, and the evolving needs and experiences of consumers. By examining these factors, we aim to enhance digital capabilities to elevate the customer experience, unlock new opportunities in China’s travel retail market, and collaborate towards propelling the global duty free and travel retail industry to a thriving future.” Tuesday 14 May 2024 14 T F W A D A I L Y