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T FWA Asia Pacific Exhibition & Conference provides an invaluable platform for industry stakeholders to come together and discuss innovative ways to progress the channel to new heights. “Our primary objective during this time is to engage in deep and productive conversations with our partners,” says Jaya Singh, Managing Director, Mondelēz International WTR. “By doing so, we aim to gain a comprehensive understanding of the challenges and opportunities present in the APAC market. We hope to leverage these insights to make a joint commitment to invest in strategies that will enable us to win both today and in the future.” Mondelēz WTR is highlighting advancements of its core brand portfolio, showcasing new concepts to bring added value to the travelling client. “As the shopper profile continues to evolve it is important that we adapt to appeal to their changing needs,” Singh explains. “Through this approach we have identified a number of ways to meet their expectations, this includes ‘sense of place’, personalisation and gifting offerings.” In line with this approach, Mondelēz WTR is introducing Toblerone Messages. This evolved product presents five fresh personal messaging choices displayed on the sleeve, each tailored to cater to customer preferences including past bestsellers, gifting occasions, personalisation and differentiation. “In addition, we look forward to highlighting our ‘Say it with Milka’ campaign,” Singh comments. “This premium confectionery creation invites passengers to express their appreciation to their loved ones through three delectable flavours and shapes, each carrying its own distinct messaging.” Mondelēz WTR’s Toblerone destination sleeves have achieved iconic status and it looks forward to introducing new sense of place offerings within the channel throughout the year. “Finally, 2024 is a significant year for Cadbury as it celebrates its 200th anniversary,” Singh adds. “To mark this occasion, we have created a limited-edition Cadbury Dairy Milk chocolate tablet. Perfect for gifting to friends and family, this exclusive offer will be available to travellers for a limited time only.” Basement 2/2-J26 Mondelēz highlighting ‘sense of place’, personalisation and gifting offerings Mondelēz International is a Platinum Sponsor of TFWA Asia Pacific Exhibition & Conference. Jaya Singh, Managing Director, Mondelēz WTR, spoke to Ross Falconer.