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S tarward Whisky’s Elena Windholtz, Commercial Manager Asia, is here at the TFWA Asia Pacific Exhibition & Conference to drive the Australian whisky’s traction in Asia, but also to show off its new bottles. Launched in November 2023, the new packaging features an updated shape and label design, and a new weight which is 200 grams lighter than the previous model – obviously an important benefit for the traveller – as well as including 50% recycled glass. All aspects of the Starward Whisky core range of four whiskies take its Port Melbourne heritage to heart. It relies entirely on local wheat and single malt, and the whiskies are fully-matured in red wine casks sourced from the Yarra Valley and Mornington Peninsula. “These still contain some of the wine – generally, Shiraz, Cabernet Sauvignon and Pinot Noir – and because we ‘wet-fill’ this results in the beautiful colours and complexities which gives Starward Australian Whisky its outstanding character,” explained Windholtz, talking to the Dailies in the exhibition yesterday. Basement 2/2-E5 StarwardWhisky – “the beautiful colours and complexities of Australian red wine” Aurezzi turns everyday oral routines into golden rituals A urezzi is a new exhibitor at the TFWA Asia Pacific Exhibition & Conference, and also a completely new company – established just last year. But it is not one without considerable pedigree, as it was founded by Noel Abdayem – the visionary dentist and entrepreneur renowned for sustainable oral health care through The Humble Co which produces those bamboo toothbrushes you’ll find in business class on Delta, Finnair etc. The Aurezzi range is spearheaded by a 24 carat gold-plated toothbrush featuring 5,000 bristles (versus circa 1,000 bristles on a conventional plastic off-the-supermarket shelf product). Therefore, the Aurezzi both lasts longer – but, most importantly, cleans better. The toothpastes – in menthol and peppermint – also all feature 24 carat gold particles, as does the mouthwash. “Gold is not just a luxury, it is also antiseptic,” says Moustafa who goes on to explain: “the global oral care market is worth some $50 billion, of which the luxury segment is close to zero – that is the whole rationale behind the positioning of Aurezzi.” Level 1/1-T12 Aurezzi’s Samy Moustafa, Global Sales Manager, and Zanna Wiede, Sales Operations Manager, show off the travel retail exclusive gift packs (retailing from $69-$99) against a backdrop of DJ Khaled, the American disc jockey and record producer who is both an Aurezzi brand ambassador and shareholder. Tuesday 14 May 2024 24 T F W A D A I L Y