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MacDuff targets Asia with RyeLaw M acDuff International Export Sales Director John Scott said: “MacDuff has been coming to TFWA Asia Pacific Exhibition & Conference for many years and we still have our core brands such as Islay Mist, Lauder’s and Waterproof. But our main focus this year is on RyeLaw, our unique Scottish rye whisky. This is the most visible it has been. We are looking more at travel retail opportunities for this now it has launched domestically and we are talking to some people about doing a cask strength version.” Scott explained: “We did an exclusive deal in Europe with Heinemann initially for the first part of the year for the first few months and this is the first opportunity we have had to show it, but we have some meetings with some big players this week and so we will see how that goes.” Scott added: “We would love to get RyeLaw into the major airports” and mentioned that MacDuff is “looking at China and Singapore and Thailand”. Basement 2/2-E9 Moroccanoil extends range M oroccanoil has extended its portfolio to show how versatile the brand is for consumers, while also illustrating how it is a suitable product for all ethnicities. Moroccanoil Vice President Global Marketing Yeolan Delapenha said: “Obviously, the Moroccanoil treatment is our core product and our signature product that started the company. We have our original version, then our version for fine hair and our latest ‘newness’ is that we are launching our purple version which is specially formulated for blonde, highlighted or grey hair. It has the same base formula as the original for conditioning, softening, for fighting frizz, but with added violet pigments to help counteract brassiness.” Delapenha explained: “It’s a global launch and it’s off to a strong start. We want to really reconnect with the operators we are already with and take this as an opportunity to speak with other partners.” In terms of what it wants to achieve at the show, Delapenha revealed: “We really want to showcase our newness when it comes to these products and also show our brand DNA and what differentiates us from other brands. We are really becoming a lifestyle brand that is multi-category and not just haircare.” Delapenha additionally pointed out that “the one thing that is nice about our brand is that, regardless of hair type, texture, skin tone, skin type, we are for all people, all ethnicities and all hair types”. Level 1/1-Q7 Tuesday 14 May 2024 32 T F W A D A I L Y