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N ow in its second year at the TFWA Asia Pacific Exhibition & Conference, Maude Circle International’s CEO, Angeline Goh, is here to present the range of Apripure Cosmetics which centre on the qualities of its Hunza Valley Apricot main ingredient – credited with the 100+ year life expectancy of the people of the mountainous valley in northern Pakistan. “Like fine wine the Hunza apricot benefits from the purity of the valley’s soil and water and is exceptionally rich in vitamins A,C,E and K,” says Goh. “The reason the Hunza people live so long is because they enthuse their diet and medicinal products with the apricot’s oil – so while the apricot is not exported, with Apripure I can share the secret of the Hunza Valley Apricots with the world.” The Apripure range is all manufactured under exacting scientific conditions in Switzerland and includes a moisturizing foam cleanser, concentrated virgin apricot oil, nourishing cream concentrate, revitalizing eye cream (with special massaging roller) and moisturizing toner (with new application brush). According to Goh, Apripure’s wholly virgin apricot oil is also it’s “star product and best-seller.” The Shilla Duty Free here in Singapore was the first operator to launch Apripure in the travel retail sector, and Goh reports that new travel retail markets in Thailand, China and the Middle East are particularly being targeted. Level 1/1-T13 Apripure – sharing the secrets of Hunza Valley Apricots – and 100+ year life expectancy O f special emphasis at the TFWA Asia Pacific Exhibition & Conference this year are Ritter Sport’s Choco Cubes for snacking and treating. “Choco Cubes are available in all our markets but work especially well in Asia because of the flavours and colours,” explained Kerstin Krüger-Worreschk, Marketing Manager Global Travel Retail, to the Dailies yesterday. In other innovations to this product range which doesn’t stand still, this year’s Ritter Sport “Travel Edition” summer selection features five pieces with music-themed flavours which will form the centre of a special gondola promotion at Frankfurt Airport in July and August, together with a giveaway bag for spending over €13. Meanwhile, launched last year at Cannes, its customised sleeves with destination designs on its Mini Towers product line have proved very popular with operators in the APAC region. The sleeves can also be produced for time-sensitive events such as Diwali and Chinese New Year – and then removed from any potentially unsold stock (although Ritter Sport is at pains to point out that this occurrence is highly unlikely). Basement 2/2-G29 Ritter rolls-up sleeves with “greetings from” gifting concept Tuesday 14 May 2024 37 T F W A D A I L Y