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Advertising Feature S ince its establishment in 2020, KOSÉ TRAVEL RETAIL Co. Ltd. has grown tremendously with the understanding and support of its duty free partners and other related parties. “We are very happy to be back again this year at the TFWA Asia Pacific Exhibition & Conference, the largest event in the travel retail industry,” says Hiroto Kitaki, Director, Marketing Division, KOSÉ TRAVEL RETAIL. “I am also proud to say we are back with our largest line-up of brands at our biggest space ever.” While designing its space this year, KOSÉ TRAVEL RETAIL had three things in mind that it wanted to highlight. “Firstly, the scale of our booth size and space this year will be the largest ever,” Kitaki explains. “The second is the enhancement of the prestige image of KOSÉ as a company. Continuing from last year, we are creating a monogramwith a puff mark to symbolically express the company’s image. The third is to effectively convey KOSÉ’s high-prestige brand portfolio. In addition to DECORTÉ, SEKKISEI, ADDICTION, and JILLSTUART, which are well-known brands in the travel retail channel, other new high-prestige brands will be introduced.” KOSÉ TRAVEL RETAIL will be meeting with a record number of duty free retailers and other interested parties at its booth at TFWA Asia Pacific Exhibition & Conference. “We look forward to building further partnerships with everyone who comes to our space,” Kitaki adds. “Ultimately, through this TFWA, we hope to promote KOSÉ CORPORATION and the KOSÉ brand to the world and further increase our corporate brand presence.” KOSÉ TRAVEL RETAIL showcas ing high-prest ige brand port fol io at biggest space ever Visit KOSÉTRAVELRETAIL at TFWAAsiaPacific Exhibition&Conference. Location: Level 1/1-L15 The spacious and luxurious booth of KOSÉ TRAVEL RETAIL at this year’s exhibition (Level 1/1-L15). Hiroto Kitaki, Director, Marketing Division, KOSÉ TRAVEL RETAIL. Tuesday 14 May 2024 7 T F W A D A I L Y

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