03_singapore_2024_WEDNESDAY_ISSUE

W ith a host of fragrance lines, Mavive has demonstrated versatility, while continuing to innovate. Mavive Export Manager Valentina Rosetto said: “Our new line and product is called Pura, which is a collection inside the Furla line and made of four lines. Something also new for next year comes from BMW and we are finalising some details on the packaging. Regarding the Merchant of Venice, the line we are focusing on right now is a celebration of Maria Callas and then a new line called Moscato is also about having a fragrance that is unique and new.” Describing the brands that are all different, Rosetto added: “For the Police fragrance, this is a release that was already seen in Cannes but is now still a focus for the coming year. Then there is one called Natural, which is focused on creating a new physical product and then for ALP we are launching a new natural line which is made with all- natural ingredients.” Basement 2/2-C19 Mavive shows broad lines make scents Travel Retail Fine Wine Alliance stronger together S ix members of the Travel Retail Fine Wine Alliance (TRFWA) have started working together to tackle global travel retail, with great success. Gonzalez Byass Global Duty Free & Travel Retail Director Violaine Creuzé described how working together as part of the TRFWA meant that each company was working towards a common goal and explained: “We are not direct competitors. Because we are all representing the different countries” but revealed that really this meant that each business could assist one another and not just go after the same customers. Creuzé said that the team at Gonzalez Byass is “currently mainly working on the Spanish market” but hinted that the business has tried its products with “the Israeli market” and added that “it was working well”. Creuzé added: “I hope that we can give love to duty free in this part of the world.” Basement 2/2-F19 Wednesday 1 5 May 2024 10 T F W A D A I L Y