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C M J CM MJ CJ CMJ N S untory Global Spirits – freshly re-branded on May 1 – is also using the TFWA Asia Pacific Exhibition & Conference to premier its new and inaugural global travel retail exclusive Yamazaki and Hakushu Kogei Collection, which is being produced in 2024 as the “Japanese Kimono Edition”. ‘Kogei’ can be translated as ‘traditional Japanese craftmanship’. Accordingly, this collection explores the traditional crafts of Japan through selected artisan partnerships, with the aim of encapsulating Japanese artistry in a limited-edition collection, which will be refreshed every two years with new packaging designs. The debut 2024 Japanese Kimono Edition was created in collaboration with Chiso, Kyoto’s preeminent Kimono House, which has been crafting fine kimonos since 1555. Chiso’s pattern-makers harnessed the traditional method of Bokashi-zome (gradation dyeing) to produce unique designs onto the labels and packaging of the Yamazaki and Hakushu whiskies, which are being introduced into selected airports worldwide, with an RRSP of $205 for 700ml. The 2024 Kogei Collection made its travel retail debut on 1 April, in Suntory Global Spirits’ first-ever travel retail shop-in-shop boutique at Singapore Changi Terminal 3 and will be followed by another high-profile launch at Dubai at the end of May, followed by Heathrow in July. Further airport activations are also planned for Los Angeles, Shanghai, Hainan, Doha, Sydney, Paris and Delhi. Speaking in the exhibition yesterday, Suntory Global Spirits Travel Retail Managing Director Ashish Gandham said: “The Kogei Collection is a newmilestone for our whisky portfolio – and for the travel retail channel – and perfectly illustrates our commitment to combining premiumisation with sought-after exclusives.” Basement 2/2-M10 Suntory Global Spirits debuts GTR-exclusive Yamazaki and Hakushu Kogei 2024 Collection whiskies