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LEGO showcases quadrupled APAC team On The Mark gets out of the blocks Loacker launching new biscuits, destination sleeves and spreads T he important news from LEGO at the TFWA Asia Pacific Exhibition & Conference is that its Singapore-based APAC Travel Retail Team has been significantly expanded from one to four. Yesterday in the show the dedicated new team lined up to be introduced to the trade: Lily Tan, Assistant Trade Marketing Manager; Nina Da Costa, GM Singapore, Malaysia & TR Asia Pacific; Danny Wong, APAC Travel Retail Channel Lead; and Aretha Poh, Key Account Manager, Travel Retail. Basement 2/2-H19 L oacker is focusing this year on its new biscuits and spreads lines and reveals why travel retail is such a big focus for the business. Speaking at the show, Loacker Business Director Duty Free and Travel Retail Juan M. Cabrera said: “We are launching biscuits and also some sleeves with destinations and our new spreads. That will be the main focus for us.” Describing why being present in Singapore this year is so fundamental to the brand, Cabrera explained: “Asia is an important market. Plus, 40% of our sales are in travel retail globally.” He added: “We have big markets here in Asia like the Philippines, Malaysia and Thailand” and insisted that the team is “very focused on them.” Basement 2/2-G18 B eauty and working with a highly experienced team is the name of the game for On The Mark Consultancy. On The Mark Owner and Founder Mark Brewer said: “This is our second year in Singapore and we will be celebrating our 10th birthday in July this year and also currently we are celebrating record sales.” Brewer explained: “We exclusively distribute beauty brands and we stay in our own lane, we don’t diversify and do watches or anything.” On The Mark Consultancy Account Manager Claire O’Donnell added: “We specialise in travel retail exclusives and ‘By Terry’ – everything is infused with rosehip oil, which promotes wellbeing.” Basement 2/2-L26 Wednesday 1 5 May 2024 20 T F W A D A I L Y