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Heys Travel – a very fast-moving line ranging from unicorns to self-weighing Smart Luggage ® “Nowhere tastes like Australia” F our Pillars Gin is displaying its range, while highlighting how the portfolio offers a sense of place and is a genial nod to Australia. Four Pillars Gin Founder and Distiller Cameron Mackenzie said: “Four Pillars Gin from Australia is a modern contemporary gin and not a dry style of gin. It’s made in a distillery that has been around for over 10 years now and it has a wonderful global reach and has won accolades all over the world.” In terms of what the business wants to gain from exhibiting in Singapore this year, Mackenzie explained: “For us, what we want to get out of the show is to showcase these gins to the global market, particularly through Asia and through travel retail. We’ve been in travel retail now for about nine years, almost not that long after we first launched, and it has been so good for us to grow this business on a global level.” Mackenzie added: “Particularly now, there is a lot of gin in the market. It is quite discerning now to be put on the shelf by a travel retailer, because they’ve got so much to choose from. Gin has a wonderful sense of place and most gins are trying to have almost a terroir about them. For us, it’s to do with native botanicals. Nowhere tastes like Australia.” Basement 2/2-E01 S peaking to the TFWA Daily in the exhibition yesterday, Emran Sheikh, President, CEO, Heys Travel, said: “We are able to innovate and bring to market new products within three months – twice as fast as other competitors.” The new exhibitor at TFWA Asia Pacific Exhibition & Conference has a major presence here to showcase a product line which includes: • The highly-fashionable Pastel and Astro ranges (featuring iridescent shine and holographic effects). • Advanced models combining new light- strong materials (including Duraflex which is able to withstand impacts of up to 4,000lb). • An extensive kids’ range including Disney, Paw Patrol, Martel, Peppa Pig and its own best-selling unicorn and sit-on designs. • Smart Luggage® a technology that uses Bluetooth to notify the Heys Smart Luggage® app if your luggage is not within your immediate area – and also weigh your bag (as illustrated by Sheikh here). Crucially for airline safety, Smart Luggage® does not rely on Lithium-Ion batteries. We’re happy to acknowledge here that Heys Travel is also the sponsor of your TFWA Daily Floorplan Supplement. Basement 2/2-G22 Wednesday 1 5 May 2024 28 T F W A D A I L Y