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BOOTH 2-F28 D I S COV E R OUR Exceptional Gifts MAKING A POSITIVE IMPACT Learn more about our plant-based elements made from Brazilian sugarcane on www.LEGO.com/ sustainability/environment LEGO and the LEGO logo are trademarks of the LEGO Group. ©2024 The LEGO Group. 95933_EN S anta Margherita’s Elena Bermani, Global Travel Retail & E-commerce Manager, and Export Director, Giacomo Marzotto, talked with the TFWA Daily yesterday about their experiences at this year’s TFWA Asia Pacific Exhibition & Conference. “As we heard in the conference, 60% of the world’s millennials live in Asia, so there is clearly a lot of untapped opportunity here,” says Marzotto. “In our specific category the prominence of white and sparkling wine is a lot less in Asia than it is in Europe or North America – but I am a strong believer that this will change – and at a very fast pace.” Santa Margherita, which comprises nine different wine estates across six Italian regions (and one in Oregon’s Willamette Valley) asserts it is strongly positioned in Asia “because of exceptional quality and good price comparted to our French cousins.” Therefore, the fourth-generation family-owned business has a good presence in TR in Asia, including at Changi, in Korea, and at several other key airports. “We are also in Mumbai and Delhi and want to be bigger in India, we won’t be hasty, but we want to do it,” reflects Marzotto. Meanwhile, Marzotto strongly believes that Santa Margherita now has other highly important contemporary value-benchmarks to stress to the industry: “With two biomass plants and over 2,000sqm of solar power, we have long-produced all our own energy requirements – as a result our Pinot Grigio is certified as carbon neutral – indeed, having pioneered the modern winemaking methods of Pinot Grigio, now the second-biggest wine category after Chardonnay, Santa Margherita is again pioneering in an entirely new dimension of strong appeal to that crucial millennial segment.” Basement 2/2-M3 Santa Margherita: The Pinot Grigio pioneer innovates strongly in sustainable dimension Wednesday 1 5 May 2024 29 T F W A D A I L Y