03_singapore_2024_WEDNESDAY_ISSUE

Tax Free World Association 23-25, rue de Berri 75008 Paris France Tel : +33 1 40 74 09 86 Fax : +33 1 40 74 09 85 FranckWaechter Managing Director f.waechter@tfwa.com Cécile Lamotte Marketing Director c.lamotte@tfwa.com Produced by: Ian Hill Publisher ian@pps-publications.com Paul Hogan Managing Director paul@pps-publications.com Ross Falconer Managing Editor ross@pps-publications.com Jessica Mason Assistant Editor TomAspel Head Designer tom@aspelcreative.com Grant Pritchard Photographer photography@grantpritchard.co.uk PPS Publications Ltd post@pps-publications.com © PPS Publications Ltd 2024 Kinderini and Rocher novelties promote Asian growth F errero is presenting new gifting innovations for Asian buyers and partners at the show, with its Kinderini La Biscotteria concept. Launched in travel retail at TFWA World Exhibition & Conference in Cannes, this first biscuit with 18 different designs is aimed at families travelling with young children and takes the heart of the iconic Kinder brand into the biscuit category. “Ourmain focus is to deliver novelties that create excitement for shoppers of all ages,” said Sergio Salvagno, General Manager, Ferrero Travel Market. “Asia is a vital market for Ferrero andwith recovery approaching pre-pandemic levels, we are delighted to see clear signs of growth across the region, driven by key partners inmajor hubs. Innovation is fundamental to Ferrero and ourmain focus is to deliver novelties that separate us fromour competitors especially during the busy summer periodwhen families are travelling together. Last year we launched threemilk, dark andwhite flavour chocolate tablets under the Ferrero Rocher power brand and in Singapore we have introduced an elegant Ferrero Rocher gold tin containing 24 pralines, a perfect gift that can be used as a flower vase.” Basement 2/2-F38 Chocodate – coming to an airport near you soon C hocodate is one of those delicious and great quality products that, like the author of this article, you may well have bought in Dubai Duty Free. Then, when you have got home and eaten them all, you wish you could buy more. Well that’s changing as Notions Group, the maker of Chocodate, is a brand-new exhibitor at this year’s TFWA Asia Pacific Exhibition & Conference and, with the deep interest shown by operators everywhere west of the UAE, it is very likely that Chocodate is coming to an airport near you soon. In fact, away from travel retail, over 500,000 Chocodates are consumed every day across 70 countries. Made with three simple ingredients of high-grade chocolate enrobing an Arabian date in which the stone has been replaced with an almond, Chocodate was invented by Notion Group’s CEO, Fawaz Masri, in 1992 and then quickly listed in Dubai Duty Free the following year. Since then it has become a chosen healthy and delicious treat for that whole chunk of humanity who love dates – and the equally surprisingly large numbers of people who don’t ordinarily eat the fruit of the date palmwhich is so beloved in the Middle East. Mazen Kaddoura, Notion Group’s Global Sales Director Travel Retail and Duty Free, agrees: “Chocodate caters to a diverse demographic of consumers who appreciate gourmet delicacies and seek a combination of healthy benefits and indulgence in their snacks. Our products make the perfect gift for any occasion.” As we all know, the magic of travel retail is that it introduces the peoples of the world to new brands and experiences and so it is true with Chocodate, which now has a big following in significant markets such as China, India, Korea, and as far as Australia. With an extensive and diverse product assortment – including vegan versions – Kaddoura now thinks the time has come to follow that up with listings in the many airports where Chocodate has a fanbase and, judging by his experience with operators this week, that is looking increasingly likely. Basement 2/2-J30 Wednesday 1 5 May 2024 30 T F W A D A I L Y