03_singapore_2024_WEDNESDAY_ISSUE

TFWA i.lab Asia pitch sessions: a glimpse into the future of duty free and travel retail TFWA i.lab Asia is located on the exhibition show floor within Level 1 of the Marina Bay Sands Expo & Convention Centre. Yesterday included a TFWA i.lab Asia pitch session in which participants offered a glimpse into the future of duty free and travel retail. A second TFWA i.lab Asia pitch session takes place today from 10:30 to 11:30. V irtual Wander (Level 1 – i.lab 4) participated in yesterday’s TFWA i.lab Asia pitch session. It is dedicated to redefining the retail and exhibition experience using cutting-edge 3D technology, seamlessly integrating the digital and physical realms to engage consumers and enhance brand interactions. “Our mission is to empower retailers and brands to reimagine their online presence by offering immersive, lifelike experiences that transcend traditional e-commerce, fostering brand loyalty and transforming consumer engagement,” said Shafie Rased, General Manager, Frezhman. “Our initial vision for Virtual Wander was to enable brands to integrate a 3D version of their e-commerce platforms onto their websites. However, we’ve since broadened our focus to include applications for enhancing traveller experiences in airports and during flights.” For airports, Virtual Wander is exploring virtual maps and navigation aids to improve passenger flow, virtual tours of facilities, and virtual queues to reduce wait times. Inflight, it envisions immersive Virtual Reality experiences, interactive 3Dmaps, and virtual shopping options to enrich the passenger journey. “By expanding Virtual Wander’s scope beyond e-commerce, we aim to revolutionise travel experiences, providing seamless, immersive interactions that exceed modern travellers’ expectations and enhance satisfaction for brands and consumers alike,” Rased explained. The primary goal of Virtual Wander in TFWA i.lab Asia is to showcase its potential as a valuable concept for brands and stakeholders within the travel retail sector. “By presenting Virtual Wander as a viable solution, we aim to illustrate how its implementation can significantly enhance customer experiences across various touchpoints,” Rased added. Vi rtual Wander : integrat ing digi tal and phys ical to engage consumers and enhance brand interact ions Virtual Wander is dedicated to redefining the retail and exhibition experience using cutting-edge 3D technology, seamlessly integrating the digital and physical realms to engage consumers and enhance brand interactions. • TFWA i.lab Asia is hosted in partnership with the Singapore Tourism Board. • Opening hours: 09:00-18:00 on 15 May; 09:00-17:00 on 16 May. • Location: Level 1, Marina Bay Sands Expo & Convention Centre. • A TFWA i.lab Asia pitch session takes place on Wednesday 15 May from 10:30 to 11:30 (Level 1, Marina Bay Sands Expo & Convention Centre). • A dedicated workshop hosted by Xiaohongshu takes place on Wednesday 15 May from 10:00 to 10:20 (Level 1, Marina Bay Sands Expo & Convention Centre). TFWA i.lab Asia at a glance TFWA i.lab Asia participants BeLive Technology ....................................................... Level 1 - i.lab 10 China Trading Desk – NEW ���������������������������������������� Level 1 - i.lab 2 Elba Group – NEW .......................................................... Level 1 - i.lab 8 FXMedia – NEW ............................................................. Level 1 - i.lab 15 Hylink Group – NEW ..................................................... Level 1 - i.lab 7 iClick Interactive ......................................................... Level 1 - i.lab 11 Kotozna – NEW ................................................................ Level 1 - i.lab 1 Mapxus – NEW ............................................................... Level 1 - i.lab 14 Mela Platforms – NEW ................................................. Level 1 - i.lab 3 Outform – NEW ............................................................. Level 1 - i.lab 13 PERFECT CORP – NEW ................................................. Level 1 - i.lab 6 Travel-X .............................................................................. Level 1 - i.lab 5 Virtual Wander – NEW ................................................. Level 1 - i.lab 4 Xiaohongshu – NEW ...................................................... Level 1 - i.lab 9 Yegaan – NEW ................................................................ Level 1 - i.lab 12 Partners: