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B ottega outlines how crucial the Asian market is and highlights how trends for ready-to-drink cocktails and zero alcohol products are still gaining interest. Speaking at the show, Bottega Spa Founder and Managing Director Sandro Bottega said: “Asia is the most important market in the world for the future. It has more than half of the global population and we cannot forget this market.” Bottega explained: “We are also presenting all of our novelties, but the most important is the Lemon Spritz, our pre-mixed cocktail made with sparkling wine and limoncello and it is possibly the only one that is not carbonated artificially. It is perfect for summertime and perfect as an aperitivo.” Basement 2/2-M9 Bottega highlights ready-to-drink cocktails and zero alcohol products Distilleries et Domaines de Provence shows absinthe has global appeal W hyte & Mackay is looking at methods to diversify its audience and how it represents its brands in a bid to encourage more women into the whisky category, as well as the business in general. Speaking at TFWA Asia Pacific Exhibition & Conference, Whyte & Mackay Managing Director: UK, Europe & Global Travel Retail Mike Greggs revealed: “We are looking at recruiting more women to really try to better understand the female consumer and her mindset, as well as show better diversity across our products.” The team at Whyte & Mackay has had meetings all week and a packed schedule of networking ahead to talk about its GTR range and how it will be moving forwards with both its brands and its initiatives to better represent whisky drinkers.” Basement 2/2-N2 Whyte &Mackay’s diverse approach D istilleries et Domaines de Provence is drawing people to its stand this year to see its hand-painted porcelain-bottled absinthe, as well as its coffee gin brand. “We are a French company based in Provence,” said Jean-Pierre Trouillet, Export and Duty Free Manager, Distilleries et Domaines de Provence. We are not far from Nice and Marseille. We are just 35 people and we are producing spirits and aperitifs made from local botanicals from the area of Provence.” He added: “Provence is, after Paris, the most visited place in France. Many people visit and buy bottles to bring back and this is how we started to export and now we export to 70 countries. But we have developed a lot in duty free because we have one main product that has become extremely strong in people’s minds: absinthe.” Basement 2/2-N10 Thursday 16 May 2024 10 T F W A D A I L Y