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A morepacific reveals how its high-end brands are gaining traction across GTR, but this has largely been down to the company’s goal of broadening its reach. Amorepacific Beauty Sales Unit Global TR Sales Team Regional Sales Manager Alison JiYeon Jang said: “Sulwhasoo is our most high-end skincare brand, but we also have other powerful brands and make-up across products too.” JiYeon Jang explained, for instance, “the Ultimate S line is our most popular brand and Laneige as well.” Describing where the focus is and what consumers want the most, JiYeon Jang noted that currently Amorepacific is “trying to broaden our lines into Western culture” and hinted that its “number one product is a line of water sleeping masks”. JiYeon Jang added: “They are very good for moisturising and you can use it while sleeping. Afterwards, you feel more moisturised and it is a strong part of that brand. We also have a pink sleeping mask which is very effective too.” Level 1/1-R27 Amorepacific eyes broader appeal Marcolin returns with a positive outlook I t’s the cliché in retailing that is not always believed: that a product is ‘flying off the shelf’. But in the case of new exhibitor BEAUTYPRO, it seems to be true with its aptly-named ‘Wonderbalm’. This 100% plant-based cream is Vegan Society-certified, and cruelty free-certified by PETA, and it is as incredibly versatile as it is good. It may be used as a hand cream, lip balm or just to moisturise. It RRPs at $32, and the travel retailers visiting this week seemingly love it. Wonderbalm is already listed on Virgin, Singapore Airlines, Emirates, Ethiopian and Kenyan. Managing Director Ibs Ansari is pictured here (right) with co-founder and Product Development Director, David Herdman (left), and ‘special-agent’ Martin Lovatt (centre). Among the flurry of visitors Ansari reports that, as a result of their presence and efforts, one Asian airline which visited this week has already agreed a listing. The award-winning skincare specialist has many other solutions – including its Photon LED Light Therapy Facial Mask, and a LED Wand more suitable for travellers on the move. But, given the choice of things we can write about in this small space, it is the ‘On the Glow’ sheet mask (RRP $18) that deserves the shout-out. Basement 2/2-B4 BEAUTYPRO’s Wonderbalm proves to be the next travel retail wonder product M arcolin is really pleased to be back in Singapore and is putting the focus on some of its core eyewear lines. Marcolin Global Channels Trade Marketing Manager Giovanni Miante said: “We are happy to show to our customers the novelties of our most important brands: Tom Ford, Guess, Zegna, MaxMara, Adidas, BMW, Timberland and GANT. The business is going very, very well.” In terms of which brands will gain more interest in Asia, Miante explained: “We are working a lot with Guess across Asia for a travel retail exclusive line, so this will be our main focus.” When it comes to target markets, Miante added: “For India, of course, we will be putting together a strong business brand for this region.” Level 1/1-M11 Thursday 16 May 2024 11 T F W A D A I L Y