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W hile the TFWA Asia Pacific Exhibition & Conference is overflowing with household name brands, there is little doubt that the presence of Dyson in the exhibition has raised some additional interest this week. Of course, Dyson has its global HQ in the city. But, according to Wilmer Ryan Cu, Dyson’s Global Senior Manager Business & Channel Development (pictured here with Winnie Lo, Global Director Business & Channel Development) there are much bigger strategic reasons for Dyson wanting to become involved in the pre-eminent travel retail event, and that centres on its “priority” to align its hair care technology with travel retail’s core beauty category. Dyson now has three innovative hair care products, a line-up which Wilmer calls “the holy grail” of hair care technology: • Dyson Supersonic™ hair dryer: “Fast drying. No extreme heat.” • Dyson Airwrap™ hair styler: “Dry, curl, smooth and hide flyaways… award-winning multi-styler and dryer.” Why Dyson came to the show – “because hair is growing in travel retail” Proximo debuts 12yo Pedro Ximenez S ekonda has returned to the TFWA Asia Pacific Exhibition & Conference after a four-year hiatus to highlight its latest range of great value watches, including a particularly strong portfolio of 25 next-generation smart watches, which have been updated across the range. The strengthened category has helped Sekonda to expand its listings with leading airline partners, including Vietnam Airlines and KrisShop by Singapore Airlines, while Emirates is also a new listing. Also new for this year are airport partnerships with King Power in Hong Kong, Eraman in Malaysia, Jakarta Duty Free with Aer Rianta International, as well as with Hyderabad Duty Free. “Sekonda has always had a great reputation in Asia and is well- positioned in the affordable luxury and fashion watch categories with a broad appeal for travellers,” says Myalee Sofield, Head of International, pictured here with Pete Ogley, the ‘brand-new’ Chief Executive Officer. Level 1/1-Q11 Sekonda’s smart watches prove increasingly neat solution P roximo has debuted 12yo Pedro Ximenez. The travel retail exclusive (TRX), joins the 15yo TRX (Bourbon Cask) and 21yo TRX (Three wood – Bourbon, Sherry, Marsala) to complete the World Wood Series TRX single malt range. 12YO Pedro Ximenez will be available in Q4. “As the pioneers of Irish single malt, we at Bushmills are delighted to debut this expression at the TFWA Asia Pacific Exhibition & Conference in Singapore,” said David Hackett, Global Marketing Manager, Bushmills Irish Whiskey. “The exhibition gives us a fantastic platform to share this expression for the first time as a representation of our strategy to expand in APAC using our strengths in premiummalt whiskey and tequila. Our new Travel Retail Exclusive 12 Year Old single malt completes the World Wood series and represents our commitment to delivering quality Single Malt Irish Whiskey to the channel, and specifically to our customers in the APAC region.” Level 1/1-Q17 • Dyson Airstrait™ hair straightener: “Wet to dry straightening, with air. No hot plates. No heat damage.” “Beauty has long been core to duty free and it makes total strategic sense for Dyson to align with this platform – hair is growing in travel retail.” Level 1/1-N11 Thursday 16 May 2024 13 T F W A D A I L Y