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TFWA i.lab Asia: innovation in action TFWA i.lab Asia is located on the exhibition show floor within Level 1 of the Marina Bay Sands Expo & Convention Centre. It features a blend of returning companies and new names active in fields such as digital traveller engagement, in-store solutions, data analytics, sustainable and social initiatives, and services for travellers. X iaohongshu (Level 1 – i.lab 9) hosted a dedicated workshop in the TFWA i.lab Asia yesterday. Cindy Mei, Monetization Team Lead, explained that Xiaohongshu – China’s leading social media and lifestyle platform and a pioneering force in fashion and lifestyle trends – boasts an impressive network of over 80 million content creators. “Since its inception, Xiaohongshu has embraced global shopping as a core element of its development, evolving into China’s premier social media platformwhere millions come together to share lifestyle inspirations,” Mei said. “Our platform stands out for its ability to engage and sway travellers at every stage of their journey, from initial planning to reflective post-trip moments. With an extensive collection of destination-inspired content, user-generated itineraries, and expert shopping guides, Xiaohongshu serves as a comprehensive resource for travellers seeking both inspiration and practical advice.” B eLive Technology (Level 1 – i.lab 10) participated in yesterday’s TFWA i.lab Asia pitch session, highlighting its digital customer engagement solutions. BeLive Technology transforms text, image-heavy websites and apps into beautiful, swipeable video experiences. Its interactive live commerce and shoppable video solutions allow the region’s most loved brands like Grab, Mediacorp, ShopBack and Rakuten to deliver high-converting live streams and reels directly on their platforms. Live streams powered by BeLive have reached over 100 million viewers worldwide. Xiaohongshu Workshop: a br idge to connect brands and consumers BeLive Technology: digi tal customer engagement solut ions Cindy Mei, Monetization Team Lead, Xiaohongshu: “At Xiaohongshu, we understand the importance of seamlessly integrating shopping experiences into the travel journey, and our platform catalyses connecting travellers with unforgettable shopping experiences worldwide.” BeLive Technology participated in yesterday’s TFWA i.lab Asia pitch session, highlighting its digital customer engagement solutions. • TFWA i.lab Asia is hosted in partnership with the Singapore Tourism Board. • Opening hours: 09:00-17:00 on 16 May • Location: Level 1, Marina Bay Sands Expo & Convention Centre. TFWA i.lab Asia at a glance TFWA i.lab Asia participants BeLive Technology ....................................................... Level 1 - i.lab 10 China Trading Desk – NEW �� Level 1 - i.lab 2 Elba Group – NEW .......................................................... Level 1 - i.lab 8 FXMedia – NEW ............................................................. Level 1 - i.lab 15 Hylink Group – NEW ..................................................... Level 1 - i.lab 7 iClick Interactive ......................................................... Level 1 - i.lab 11 Kotozna – NEW ................................................................ Level 1 - i.lab 1 Mapxus – NEW ............................................................... Level 1 - i.lab 14 Mela Platforms – NEW ................................................. Level 1 - i.lab 3 Outform – NEW ............................................................. Level 1 - i.lab 13 PERFECT CORP – NEW ................................................. Level 1 - i.lab 6 Travel-X .............................................................................. Level 1 - i.lab 5 Virtual Wander – NEW ................................................. Level 1 - i.lab 4 Xiaohongshu – NEW ...................................................... Level 1 - i.lab 9 Yegaan – NEW ................................................................ Level 1 - i.lab 12 Partners:

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