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O utform (Level 1 – i.lab 13) is a retail agency that develops tech and design strategies for future-proofed shopping experiences. Its team brings insight, technology and creativity to transform the retail experience. Outform designs, codes, engineers, produces, and manufactures across three continents, to deliver for brands and retailers in-store all over the world. Its tech is transforming the future of retail, especially in the travel sector. In the TFWA i.lab Asia, Outform is showcasing an interactive guided shopping experience. Harriet Sheffer, Creative and Marketing Director, Outform, explained that this is designed to solve travel retail pain-points. The technology helps products standout in multi-brand travel retail spaces, has O2O functions that encourage travel retail mini-program scanning, and provides personalised product suggestions which increase basket spends. Meanwhile, the holographic and digital displays also drive foot traffic. Out form’s tech transforming the future of retai l Outform’s activities in the travel retail space include executions for Absolut at Miami International Airport, as well as an immersive experience zone for Samsung within Heathrow Airport’s InMotion Terminal 5 store. C hoco Myths’ General Manager, George Chouseas, poses with the ‘Karl Marx’ chocolate bar caricature – and one of himself which bears a striking likeness to the new exhibitor at TFWA Asia Pacific Exhibition & Conference. Choco Myths has now created over 200 characters that your travel retail outlet can offer on its chocolate bars to promote famous real or mythological people who define or represent your country – Sherlock Holmes, Napoleon Bonaparte, or possibly Hera, Poseidon and the many other gods to choose from Choco Myths’ very own Greece. Choco Myths can tailor the caricatures to what you need – and it need not be a character – it could be a building or other icon which turns a humble chocolate bar into a must-have, must-buy purchase. This inducement is helped by the fact that the artwork is carefully caricatured by artists – computer design, clip art, or Google Image plays no part in creation. On the back of the bar there is also always an informative text explaining the background to the character. Besides chocolate bars, chocolate boxes, biscuits and other edible treats, Choco Myths is open to tailoring a caricature on the travel- exclusive souvenir of your choice. Basement 2/2-K29 How to turn Karl Marx into a must-have, must-buy souvenir Thursday 16 May 2024 9 T F W A D A I L Y