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C M J CM MJ CJ CMJ N TFWA i.lab: innovation in action The TFWA i.lab opens today at 12:00 and will be held on the exhibition show floor within the Golden Village, Level 1 of the Palais des Festivals, with a blend of returning companies and new names active in fields such as digital traveller engagement, in-store solutions, data analytics, sustainable and social initiatives, and services for travellers. C hina Trading Desk is a MarTech innovator specialising in bridging the gap between global brands and China’s dynamic consumer landscape. It has been working with over 50 brands worldwide in the last six years. Headquartered in Singapore, with a strong presence in key cities like New York, London, Hong Kong, and Shanghai, China Trading Desk empowers businesses to extend their reach into the world’s second-largest economy. Subramania Bhatt, Founder & CEO, China Trading Desk, explains that the company’s strategy for the travel retail channel targeting Chinese travellers revolves around two key pillars: • “The first is our China Travel Dashboard – a real-time analytics platform that delves into the multifaceted behaviour of Chinese travellers. This tool combines real-time flight and booking data with qualitative insights gleaned from our proprietary surveys and consumer behaviour powered China Trading Desk: bridging the gap between global brands and China’s dynamic consumer landscape Subramania Bhatt, Founder & CEO, China Trading Desk: “Our unique selling point is our laser-focused expertise on China and Chinese travellers. We specialise in this market with unmatched precision, offering advanced tools like our real-time China Travel Dashboard and Marketing Maestro AI Assistant.” by UnionPay and GlobalBlue, giving you a 360-degree view of your target demographic. With this proprietary data and our expertise in advertising to the right Chinese audience, we have one of the best-in-class solutions in the world.” • “The second pillar is our Artificial Intelligence (AI) assistant uniquely tailored to the Chinese consumermarket and its marketing landscape. Drawing upon our exclusive insights, ChinaMarketingMaestro integrates data fromsurveys of more than 60,000 Chinese travellers, alongwith over 350 analyses and reports on China. It also encompasses an extensive overviewof marketing regulations, rules, andmedia specifics in China, offeringmarketers an all-encompassing resource to navigate and succeed in this dynamicmarket.” Learn more in a dedicated TFWA i.lab Workshop, taking place from 10:30 to 11:00 onWednesday 2 October, hosted by China Trading Desk. • From 12:00 on Monday 30 September to 17:00 on Thursday 3 October . • TFWA i.lab returns at the heart of TFWA World Exhibition & Conference, within the Golden Village , Level 1 of the Palais des Festivals. • Dedicated TFWA i.lab Workshops take place from 10:30 to 11:00 on Tuesday 1 October (hosted by Uber Advertising) and Wednesday 2 October (hosted by China Trading Desk). • TFWA i.lab pitch sessions will be running in the TFWA i.lab from 11:00 to 11:40 on Tuesday 1 October and Wednesday 2 October . TFWA i.lab at a glance Monday 30 September 2024 18 T F W A D A I L Y