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I mperial Brands is showcasing its exciting global duty free exclusives during TFWA World Exhibition & Conference, which have been designed to put the travelling consumer first. Based on the latest consumer research and insights, Imperial Brands has focused heavily on determining key product needs according to nationality, in order to continuously improve its offer to travelling consumers. This approach is consistent with Imperial Brands’ consumer-centric global strategy, which is impacting not only future product development, but also creating stronger capabilities in sales excellence. Davidoff Cigarettes is a vital cornerstone of Imperial’s Global Duty Free strategy and vision, with the heart of the new Davidoff strategy seeking to maintain the brand’s premium and high-quality heritage, while also driving modernity. The foundations will be built through new and innovative product offers that are dedicated to the travelling consumer. The first milestone of this strategy began with the launch of Davidoff Cigarettes Gold Dual Fusion at the end of 2023. During this year’s TFWA World Exhibition & Conference, the Imperial Brands team is excited to showcase the upcoming new initiatives that have been developed to further bring the new brand identity to life. Imper i a l Brands ’ i nnovat i on wi th consume r focus Imperial Brands is also showcasing well-known brands from across its global portfolio, including Gauloises, West, Rizla, and Lambert & Butler, underlining the company’s dedication to providing a brand to suit the preference of every adult shopper. GoldenVillageGO6 Belfine launches new celebration lollipops in travel retail B elfine is introducing new celebration lollipops Party & Yummy on a mission to make every moment more memorable. They are a cute and delicious gift designed to celebrate all the precious moments in life. Indulge in the rich taste of premium Belgian chocolate, meticulously crafted with passion. Belfine lollipops are not only Fairtrade-certified but also part of its own sustainability initiative ‘Route De Cacao’. They are a conscious and sustainable treat for kids and big kids alike. The celebration lollipops are available in a shelf-ready counter display of 24 decorated chocolate lollipops or packed in a nice-looking multipack holding four lollipops. RedVillage J4 Monday 30 September 2024 47 T F W A D A I L Y