cannes_2024_MONDAY_ISSUE_FINAL

01 PhilipMorris International Harbour Village SYNTHESIS 66 Who are you? Philip Morris International (PMI) is a leading international tobacco company, actively delivering a smoke-free future and evolving its portfolio for the long-term to include products outside of the tobacco and nicotine sector. Who buys your products? PMI offers a multicategory portfolio of science-based smoke-free products – this year marks the 10-year anniversary of our tobacco heating system, IQOS. Our vision is a smoke-free future, with alternatives to cigarettes being made available to adult consumers who would otherwise continue to smoke. Why exhibit now? TFWA World Exhibition & Conference is the biggest event in the travel retail calendar. In addition to marking the 10-year anniversary of IQOS, PMI returns with a multicategory portfolio of better alternatives compared to cigarettes with the recently launched IQOS ILUMA I in Japan Duty Free; VEEV NOW – an all-in-one pocket-sized e-vapor device; and ZYN our nicotine pouches that do not contain tobacco. What are your objectives? TFWA World Exhibition & Conference is one of the key opportunities for meeting retail partners and industry stakeholders, showcasing our multicategory portfolio of smoke-free products, and strengthening our collaboration to bring the growth and success of PMI in travel retail to the next level. What is your unique selling point? Since 2008, PMI has invested $12.5 billion to develop, scientifically substantiate and commercialise innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes. This includes the building of world-class scientific assessment capabilities, notably in the areas of pre-clinical systems toxicology, clinical and behavioural research. 02 BOHOBOCO • PERFUME Blue Village H1 Who are you? BOHOBOCO • PERFUME is a distinct Polish niche perfume brand known for its innovative approach to perfumery, marrying unconventional scent profiles with luxury and high-quality solutions. Our compositions are crafted to push the boundaries of traditional perfumes, offering a unique olfactory experience. Who buys your products? Our perfumes are designed for individuals who appreciate high- quality, distinctive compositions and are looking to express their unique personality through scent. Our target audience includes perfume connoisseurs, luxury shoppers, and those drawn to niche compositions. Why exhibit now? Exhibiting at TFWA World Exhibition & Conference is a strategic move to expand our international footprint and to capitalise on the growing interest in niche perfumery. It’s an opportune time to connect with global retailers, distributors, and consumers who are seeking unique and compelling perfume products. This platform allows us to showcase our latest innovations to a captive and diverse audience. What are your objectives? Our main objectives are to strengthen our brand presence in the global market, forge new business partnerships, and enhance relationships with existing clients. We aim to increase the distribution channels for our perfumes, particularly in duty free environments, and to gather feedback on our new launches to better tailor our offerings to the international consumer. What is your USP? Our USP lies in our ability to blend traditional perfumery with avant-garde elements, creating unexpected and captivating experiences. Each composition is a narrative in itself, inspired by personal stories, emotions, and the world of Michal Gilbert Lach, BOHOBOCO’s Creative Director, making our perfumes more than just a scent – they are an emotional journey. New this year in Cannes Monday 30 September 2024 48 T F W A D A I L Y