cannes_2024_THURSDAY_ISSUE
M olton Brown is introducing people in Cannes to what it calls a new brand ecosystem and creative direction. New Brand World kicks off with a unique initiative: “Artists of Note”, which presents the brand’s signature fragrances interpreted by three British creatives through their respective artistic mediums. Beatrice Descorps, Global Vice-President of Marketing, Molton Brown, said: “Unveiling Artists of Note is a pivotal moment for Molton Brown and reflects our commitment to blending heritage with modernity.” Alongside this, Japanese luxury beauty brand Sensai has also returned to the show this year to reside next to its sister brand Molton Brown (also part of Kao Corporation) to share a booth in the Riviera Village. This year, Sensei is showing a selection of its bestsellers and new launches with a key focus on new products, such as an eye cream from its Ultimate super-premium skincare collection and the Absolute Silk Micro Essence-In-Lotion. Sensei EMEA General Manager Julien Noilou added: “We are thrilled with the results of our new Ultimate The Mask, which New brand and new directions Eyes to the future launched in Spring/Summer 2024 and is already surpassing expectations” and added that it has also already “seen impressive growth overall within the Ultimate high-end skincare collection, which is extremely popular with European consumers, and has grown 94% in first-half 2024 versus the same period in 2023”. RivieraVillageRE11 M acDuff International has its eyes set to the future with a full sweep of whisky brands on its stand, but also some new items to sample for those who stop by. Speaking about the show, MacDuff International Head of Sales Andy Boughey said: “We are having some really positive conversations about all our brands. We have brands at lots of different price-points, from entry level and mainstream products through to super-premium products. And the show is the perfect marketplace to talk about all of those, because the whisky category at the moment is quite tough globally, but being able to showcase your branded propositions and talk in some depth with people who want to hear about it, is really impactful.” Boughey explained: “With Ryelaw, it’s early days with the brand and yet we’re looking into different markets and looking at what else we can do in our existing markets, as well as GTR.” He added: “We’ve also got upcoming releases that aren’t out yet [KinGlassie] from our distillery that we’re offering people to sample, so it’s super exciting to be able to talk about what’s not even on the market yet and generate a little bit of excitement.” GreenVillageK60 Thursday 3 Oc tobe r 2024 16 T F W A D A I L Y
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