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K T&G boasts a 60% share of the Korean market, and by sales its leading brand, ESSE, is the world’s number-1 super slim cigarette. Besides ESSE, the KT&G tobacco portfolio serves multiple international markets with products such as Raison, a French name targeting the French-African market, supa sawa which serves Japan, and our favourite brand, “This”, which has become popular in Turkey and Latin America. “Korea has a reputation for very high quality, and we want perfection in every single product,” said Yea Rin Song, talking to the TFWA Daily in the exhibition yesterday. “We are strong in a range of markets, but we want to expand all over the world,” said Yea, who notes that KT&G has established a regional HQ in Romania in support of its international ambitions, especially in GTR. GreenVillageM52 KT&G: You want This! H enkell Freixenet is introducing new product developments from several of its sparkling wine brands. Here at TFWA World Exhibition & Conference it is showcasing its expanded range, new product innovations and branding updates for 2024. “Our focus in 2024 is to present the Freixenet Cordon Negro relaunch while we finalise celebrating the 50th anniversary for this hero product within our portfolio,” said Ramon Olive, Head of Sales of GTR. “For the near future, we also see great opportunity for the new Freixenet French Sparkling range, which will stand out on the shelf and surprise consumers with the amazing taste. Not forgetting pushing our Mionetto Aperitivo, now with and without alcohol. The exciting new alcohol-free addition complements the highly successful Henkell Freixenet targets growth and premiumisationwith newproduct innovations Mionetto Aperitivo Spritz, offering consumers a perfect pairing for enjoying Mionetto Prosecco.” Henkell Freixenet identifies Europe still as the strongest region for GTR where growth is reached this year, focusing on the strategic brands Mionetto and Freixenet. Targeting the global trend towards premiumisation in GTR, Henkell Freixenet also sets strategic focus on its prestigious portfolio, including Segura Viudas Cavas and the new Freixenet French Sparkling range – two sparkling wine quality products, within an attractive packaging and affordable price. BlueVillage F11 Thursday 3 Oc tobe r 2024 17 T F W A D A I L Y