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TFWA i.lab: innovation in action E 23 is a media tech engagement solutions startup founded in 2023. It delivers insights and innovative planning to travel retailers, major consumer brands, and media agencies around the world. E23 offers customised planning solutions to monitor and influence shopper behaviour throughout their travel journey, both inflight and at airport locations. “Our mission is to help brands effectively reach and engage travellers,” explains Alessandro Lo Piano, CEO, E23. “The E23 platform and ecosystem of partners aims to connect multi-touchpoints to provide correlation among travellers’ audience, innovative media and sales measurement in the duty free environment. Today we manage a close partnership with Huawei Petal Ads in the mobile media to reach valuable audiences in the Chinese market, with inflight entertainment and connectivity (IFEC) leaders such as Safran Passenger Innovation and AERQ to upgrade inflight advertising segmentations and shopping E23 : media tech engagement solutions to help brands effectively engage travellers experience, and with Quividi to support in-store measurement insights in duty free as the main connectivity partner of our centralised platform.” As a startup E23 is vertically positioned in travel retail media engagement. “This TFWA i.lab sponsors: Blynk BW Confidential China Trading Desk Dayholi E23 – NEW Elba Group Helios Worldwide – NEW Jing Daily – NEW Retail+ – NEW STHRIVE – NEW Uber Advertising – NEW utu – NEW Voiceback Analytics TFWA i.lab participants allows us to develop partnerships with major duty free operators and international brands on the six continents,” Lo Piano adds. “Get the best to correlate your travel retail brand media investments with customer purchasing behaviour in-store.”
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