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W ines and spirits company Grupo Osborne broke the mould some years ago by bringing Cinco Jotas Iberian ham into travel retail. In Cannes this week, it has launched a new packaging design and blue colour scheme for this travellers’ favourite snack that blends tradition with contemporary luxury. The sleeve is upgraded with a pleated, grease-resistant design and Cinco Jota’s new sliced format provides a more practical and premium presentation. “We want to improve our partnership with travel retail operators, including the ones we already work with such as Avolta, Heinemann and Lagardère,” says Cathy Rolland, Global Travel Retail Manager, Osborne. “We have increased our training for sales staff and designed store furniture where customers can browse our products in a personalised space as seen in several European airports. We are developing bars in airports in Spain that serve Cinco Jotas which is also available in the shops, plus Caviar Riofrio, the world’s first organic Osborne redesigns Cinco Jotas T he ‘brand’ newMarket Director for Mars International Travel Retail – An De Volder – met with the press here at TFWA World Exhibition & Conference yesterday. De Volder is a 23-year veteran of Mars, so is no stranger to the brand, and indeed showed great fluency in her wide-ranging presentation of the category offer. In a live demonstration De Volder showed off the “Transaction Zone” which she described as “a massive opportunity to unlock conversion and incremental sales” through enabling fast and easy, self-service lower price-point additions to the shopping basket. Pioneered at Dublin Airport, Transaction Zone had indeed generated a “massive” 91% growth to the spending category! New Transaction Zones at Budapest, Fraport and Changi are being installed. BayVillage Bay 41 “Massive” sales andM&Ms: Mars meets the media caviar. Last year we enjoyed 27% growth in global travel retail due to the sales of our well-known brands such as Nordes Gin, Gold and Montecillo. Nordes Premium sells at €35.90 per litre and Gold super premium at €46 per litre.” BlueVillageD3 Thursday 3 Oc tobe r 2024 6 T F W A D A I L Y