cannes_2024_TUESDAY_ISSUE

TFWA i.lab: innovation in action The TFWA i.lab is located on the exhibition show floor within the Golden Village, Level 1 of the Palais des Festivals, with a blend of returning companies and new names active in fields such as digital traveller engagement, in-store solutions, data analytics, sustainable and social initiatives, and services for travellers. T he ORA-ELBA Group is a committed, independent French group specialising in retail and the point-of-sale experience. It designs and develop objects, spaces and strategies to change current models and pave the way for new, avant-garde and responsible paradigms. “Convinced that integrating social and environmental issues into the retail industry requires a systemic and ontological transformation, the ORA-ELBA Group has created a unique ecosystem of 16 cross-disciplinary areas of expertise, from strategy to end-of-life,” explains Thibaut de Malézieux, President, ORA-ELBA Group. “We bring a unique perspective to the travel retail market, which we believe to be one of the potential cradles of the responsible retail transformation. A specific sector where the brand-customer relationship must evolve beyond the transactional relationship to establish an emotional, sensitive, even Elba Group: providing travel retail stakeholders with a new, disruptive vision of the sector The ORA-ELBA Group is a committed, independent French group specialising in retail and the point-of-sale experience. It designs and develop objects, spaces and strategies to change current models and pave the way for new, avant-garde and responsible paradigms. affective connection, fostering strong loyalty and attachment.” The ORA-ELBA Group has been a key player in travel retail for 18 years, working with leading brands in the beauty, spirits, luxury and couture sectors. “We design and deploy over 300 operations a year worldwide, working with brands, retailers and landers,” says de Malézieux. “Our strong strategic vision and responsible commitment are major assets in managing projects, whether ephemeral or permanent.” The company’s aim is to provide travel retail stakeholders with a new, disruptive vision of the sector, as well as a specific 360-degree offer designed specifically for this particular field. “Our new international network now covers the EMEA, APAC and NA zones, and guarantees perfect coordination of operations, with top-quality standards across the globe,” de Malézieux adds. • 09:00 Tuesday 1 October to 17:00 Thursday 3 October . • TFWA i.lab returns at the heart of TFWA World Exhibition & Conference, within the Golden Village , Level 1 of the Palais des Festivals. • Dedicated TFWA i.lab Workshops take place from 10:30 to 11:00 on Tuesday 1 October (hosted by Uber Advertising) and Wednesday 2 October (hosted by China Trading Desk). • TFWA i.lab pitch sessions will be running in the TFWA i.lab from 11:00 to 11:40 on Tuesday 1 October and Wednesday 2 October . TFWA i.lab at a glance Tuesday 1 Oc tobe r 2024 24 T F W A D A I L Y