cannes_2024_TUESDAY_ISSUE

TFWA i.lab sponsors: Blynk BW Confidential China Trading Desk Dayholi E23 – NEW Elba Group Helios Worldwide – NEW Jing Daily – NEW Retail+ – NEW STHRIVE – NEW Uber Advertising – NEW utu – NEW Voiceback Analytics TFWA i.lab participants B lynk creates digital and interactive experiences within retail and OOH spaces. It has grown from a business with over three decades of experience of technology installations, and today combines its technical expertise with consultancy, creative content and interactive technologies to produce innovative experiential digital at the point of sale. “Blynk brings digital back to life, encouraging meaningful interactions with passengers, elevating their travel retail experience, and leaving themwith a positive and lasting brand impression,” says Tim Dixon, Innovations Director, Blynk. “We view ‘digital-in-context’ as our number one priority and use intuitive placement of digital solutions, interaction methods and natural shopping behaviours to merge the physical and digital worlds.” The company has been working with travel retail brands and concessionaires for over 15 years and has built a unique understanding of both the brand requirement and the passenger mindset. “Over our history we have provided and installed large and small format digital displays, created on-brand content, and Blynk: innovative experiential digital at the point of sale delivered interactive experiences for a number of brands and clients,” Dixon explains. “More recently, we have designed and delivered large format LED upgrades into Dufry’s Heathrow Terminal 2 and Terminal 5 stores, which also integrate synchronised floor, surround and ceiling lighting, as well as the ability to trigger content from apps and physical triggers in furniture. We have also developed a bespoke flight simulator for a brand in the BA Lounge at Heathrow – immersive gamification that ultimately educates and informs the passenger to the brand offering.” Blynk creates digital and interactive experiences within retail and OOH spaces. It has grown from a business with over three decades of experience of technology installations, and today combines its technical expertise with consultancy, creative content and interactive technologies to produce innovative experiential digital at the point of sale. Tuesday 1 Oc tobe r 2024 26 T F W A D A I L Y