cannes_2024_TUESDAY_ISSUE

01 Bickford’s Group of Companies Green Village L63 Who are you? The Bickford’s Group is 100% Australian, family-owned and operated just like it was all the way back in 1839. We produce award- winning, recognisable and loved brands in all beverage categories. Who buys your products? Our products attract a wide consumer group from the young who are looking for new and innovative products, such as our bright and colourful Tropical or Violet Gins. To a more experienced consumer who admires quality in our Single Malt Whiskey made from pristine Kangaroo Island barley or a 18YO aged Beenleigh Rum. Why exhibit now? We have exhibited for the past two years at TFWA Asia Pacific Exhibition & Conference, which was a great success for our key brands in gaining new listings and opening up newmarkets. This is why we are here in Cannes this week to build on the momentum behind our brands. What are your objectives? To meet with existing customers, showcase some new and exciting product releases exclusive for duty free and to hopefully attract new global business partners. What is your unique selling point? Our Beenleigh Rum Distillery is Australia’s oldest distillery dating back to 1884, which produces multi-award-winning rums across the portfolio. This week we are showcasing our new 18YO Dark Rum exclusive to duty free. Our other key brand is our award-winning 23rd Street Distillery, which produces vodka, flavoured gins, brandy and our Australian Single Malt Whiskey. Again, this week we will be launching our new Single Malt Whiskey aged in Tawny & Beenleigh Rum barrels exclusive to duty free. 02 LARQ Red Village J10 Who are you? LARQ is building the future of hydration, empowering consumers to drink healthier and more sustainably anytime, anywhere thanks to beautifully designed reusable water bottles. By reducing single-use plastic and helping communities access safe drinking water, LARQ’s vision for a better, more sustainable future can become a reality. Who buys your products? Our loyal customers are young (18-34) and diverse (51% female, 49%male). Spread all over the world, we are especially popular in the US, UK, Canada, Australia and Germany. Travellers and outdoor explorers do not need to worry about safely drinking water thanks to our purifying and filtration technology. Design lovers appreciate our Red Dot and Dezeen award-winning design. Beauty experts and fitness fanatics know health starts within, and hydration is key when achieving your goals. Why exhibit now? We want to be where our customers are, wherever that may be. For this, we are attending TFWA World Exhibition & Conference to meet with the travel retail industry and become the healthier and more sustainable alternative to plastic bottled water everywhere. What are your objectives? Meet buyers from the key travel retail worldwide players and expand our presence in airports and other duty free stores. What is your USP? LARQ bottles offer the technology to upgrade your hydration. On one hand, the first smart self-cleaning water bottle with a unique purification system that eliminates up to 99% of bio-contaminants such as E. coli from your water and bottle. On the other, our filtration bottles provide a recurring source of revenue through filter replacement. All our bottles are built in a modular system that allows accessories to be interchangeable and compatible with each other creating an ecosystem for our customers. Fresh faces in Cannes Tuesday 1 Oc tobe r 2024 30 T F W A D A I L Y