cannes_2024_TUESDAY_ISSUE

T he presence here in Cannes of Delsey Paris’ lead in Latin America, Nicolas Cinar (based in Medellín, Colombia) stands as an example of the luggage maker’s desire to strike out from the countries where it is mature to expand the brand in newmerging markets. And while Delsey Paris is undoubtedly a very strong and respected household name which consumers turn to for reliability and quality – in an entirely recent move it has nevertheless diversified into working Delsey Paris links up with JEEP and Benetton to bring its first brand cooperations to Cannes with other brands, bringing its JEEP and Benetton cooperations to TFWA World Exhibition & Conference for the first time, something Cinar describes as “a shift, and a real turning point.” Cinar explains that the strategy has been carefully thought through and curated – “the adoption of brand partners will not be a blanket approach – there will be different products and brands for different markets, just as there always has been.” These are not the only way in which the 70-year old premium baggage maker continues to enhance and broadcast – in May, just a few weeks before the Paris Olympics, it opened a 500sqm flagship store at one of French capital’s best addresses – 30-32 Champs-Elysées – showcasing its complete range over two floors, ranging from hardside suitcases, such as the Chatelet Air 2.0 and the Shadow 5.0, to products more suited to urban mobility, such as backpacks. BlueVillageA6 Tuesday 1 Oc tobe r 2024 40 T F W A D A I L Y