cannes_2024_TUESDAY_ISSUE

D iverse Flavours is reminding its stand visitors this year that with both South African wine and its sake range it is amplifying regionality. Speaking about this, Diverse Flavours Managing Director Anthony Budd said: “The Diverse Flavours range of products we have are very focused. We’re very focused on South African wine, and we have Japanese sake as well. And within both portfolios, they’re about regionality. We’ve got wines that represent the very best of each of the regions that we export, so that’s the key. And all the wines are family wineries. They’re very historical. They’re very sustainable.” Budd explained: “Sake is also quite regional. So, we have four different kinds of sake coming from four different regions. It gives the choice to all our clients, but more importantly, to consumers.” According to Budd, “one of the key messages this year is about the consumer”. He pointed out how “there are lots of very different types Destination drinks of consumer” but suggested that “what they are looking for is choice and experiences.” He observed: “Maybe they’re looking for brands that represent an experience they had. So maybe they visited Cape Town, or they visited Tokyo or Japan.” He noted: “These are destination drinks because if you look to South Africa and Japan, both countries have been heavily visited in the last 12 months to 24 months since Covid. Both countries are seeing projections on or trajectories of their tourism numbers going through the roof, and they both have currencies that are weak, so they’re really destinations that people want to go to – Japan because of the culture, the food, or experience of eating, drinking, and, for South Africa, it is all about nature and the natural landscape.” GreenVillageK55 Tuesday 1 Oc tobe r 2024 44 T F W A D A I L Y