cannes_2024_TUESDAY_ISSUE

Hiroto Kitaki, Director, Marketing Division, KOSE TRAVEL RETAIL. The spacious and luxurious KOSE TRAVEL RETAIL booth at this year’s exhibition (RA4/RC4). F irst and foremost, we congratulate TFWA on its 40th anniversary. It is our great honour to be here again at TFWA World Exhibition & Conference, the biggest event in the travel retail industry. Since the foundation in 2020, KOSE TRAVEL RETAIL has been significantly expanding with the great understanding and support of tax-exempt companies and related parties. Following TFWA Asia Pacific Exhibition & Conference in Singapore in May 2024, we wish to further introduce and enhance our portfolio of brands. In addition to DECORTE, SEKKISEI, ADDICTION, JILLSTUART as focus brands in the travel retail channel, other new high prestige brands will be presented this time. Our mission is to spread knowledge of KOSE CORPORATION and KOSE brands to the whole world and accelerate the development of newmarkets in Europe and the Americas through the Cannes event. KOSE TRAVEL RETAIL made its debut in Cannes in 2022 and in tandemwith KOSE CORPORATION’S VISION 2026 committed to develop and expand our brand in the sector to in order to promote the globalisation of the company. KOSE TRAVEL RETAIL recognises the travel retail/duty free channel as the place where customers encounter our brands and will seek them out at airports and in-flight when they return to their respective home countries. Our key consumer audience is in Asian countries, mainly in Japan and China, but we are targeting more worldwide customers from Europe and the Americas who will recognise and support our products through the travel retail channel. “Our goal is to expand in this sector as we have with the launch of our DECORTE travel retail counter in Europe, the first outside Asia and Oceania. For KOSE brands travel retail opens new opportunities in new territory,” says Hiroto Kitaki, Director, Marketing Division, KOSE TRAVEL RETAIL. Adver t i s i ng feature KOSÉ TRAVEL RETAIL: Seek i ng new marke t s to promote f ur ther g l oba l i sat i on Tuesday 1 Oc tobe r 2024 49 T F W A D A I L Y