cannes_2024_TUESDAY_ISSUE

K urate International’s Leanne Selfridge has come to TFWA World Exhibition & Conference to present a new range of stainless steel jewellery – “when you are away you want something that’s going to last in the water – this range is sweat-proof, hypoallergenic, and tarnish resistant from shower to gym,” explained Selfridge to the Dailies in the exhibition yesterday. Real, authentic and pure, stainless steel is possibly overlooked in jewellery, aside from its use for watches, allowing Kurate International to storm in with a really eye-catching marketing concept for its “chunky” range (“we feel that chunky jewellery is Kurate International launches sweat-proof, hypoallergenic, tarnish resistant stainless steel jewellery range predicting “chunky is back” coming back in” says Selfridge). The launch accompanies other new collections on show from the Kurate International brand portfolio including newMoon Watches – a brand first introduced exclusively to travel retail with the aim to fill a gap in the market for trend-driven, good quality watches with impulse-purchase price points of €15-25. With a major presence on Jet 2 and at Shannon – the world’s first duty free airport – Kurate International’s Selfridge reports it has lined up several talks this week. GreenVillageK56 Tuesday 1 Oc tobe r 2024 52 T F W A D A I L Y